Matrimony.com Ltd to perform Aadhaar Authentication on a voluntary basis to establish
the identity of users on its platform
[G.O.(D) No.204, Social Welfare and Women Empowerment [SW6(2)],
28th August 2026, ஆவணி 11, பராாபவ, திருவள்ளுவர் ஆண்டு-2057.]
No. II(1)/SWWE/21/2026.—
WHEREAS, the use of Aadhaar number to establish identity enables individuals to receive subsidies, benefits and
services in a convenient and seamless manner, obviates the need for multiplicity of documents to establish identity,
simplifies processes and promotes transparency and efficiency;
AND WHEREAS, the Ministry of Electronics and information Technology, Government of India, after consultation
with the Unique Identification Authority of India (UIDAI), had allowed vide its letter No.eF.No. 13(6)/2021-EG.II, dated
18.05.2026 to SOCIAL WELFARE AND WOMEN EMPOWERMENT DEPARTMENT, GOVERNMENT OF TAMILNADU
(hereinafter referred to as the said Department) for the purposes prescribed under sub-rule (1) of rule 3 of the Aadhaar
Authentication for Good Governance (Social Welfare, Innovation, Knowledge) Rules, 2020 (hereinafter referred to as
the said Rules) of Matrimony.Com Ltd (hereinafter referred to as Agency) that the Agency may be allowed to perform
authentication and be permitted the use of Aadhaar number during authentication for establishing identity of Aadhaar
number holder and notify the same under rule 5 of the said rules read with sub-clause (ii) of clause (b) of sub-section (4)
of section 4 of the Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Act, 2016 (Central
Act 18 of 2016) (hereinafter referred to as the Act);
AND WHEREAS, the Aadhaar authentication shall be performed for establishing the identity of users on its platform
in order to enhance trust, prevent impersonation, and curb matrimony-related fraud through a verified user indicator on
their profiles, using Yes/No or/and eKYC authentication facilities (hereinafter referred to as the said purpose) as prescribed
under sub-rule (1) of rule 3 of the said Rules and the performance of Aadhaar authentication for the said purpose shall
be on voluntary basis and that the Matrimony .Com Ltd shall perform the Aadhaar authentication only for users accessing
Matrimony.Com Ltd platform [hereinafter referred to as the use case].
NOW, THEREFORE, in pursuance of rule 5 of the said Rules read with sub-clause (ii) of clause (b) of sub-section (4)
of section 4 of the Act, the Social Welfare and Women Empowerment Department, Tamil Nadu hereby notifies the following,
namely:- 1. (1) The Agency, as provided in the Act, shall obtain the consent of the Aadhaar number holder for the purpose
of authentication herein. (2) As per sub-rule (2) of rule 3 of the said Rules, Aadhaar authentication is on voluntary basis the agency shall
inform to the Aadhaar number holder of alternate and viable means of identification and shall not deny any
service to the Aadhaar number holder for refusing to, or being unable to, undergo Aadhaar authentication,
namely:-
(a) Driving License issued by the Licensing Authority under the Motor Vehicles Act, 1988 (Central Act
59 of 1988);
(b) Passport;
(c) Permanent Account Number (PAN) Card.
2. This notification shall come into effect from the date of its publication in the Tamil Nadu Government Gazette.
M. PALLAVI BALDEV,
Secretary to Government.
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